LOWEPRO INTRODUCES THE ROVER PLUS AW BACKPACK™ IT'S NOT JUST FOR CAMERA GEAR ANYMORE

New All-in-One Backpack Consolidates Camera Gear, Clothing and Extras Making Photo Outings More Efficient

Santa Rosa, CA August 26, 2003 “ Lowepro, the worldwide leader of protective cases and backpacks for imaging products, is introducing a new all-in-one backpack for use by photographers, hikers, campers or anyone else who wants to consolidate space while enjoying the great outdoors.  The new Rover Plus AW backpack, with its advanced harness system for greater comfort and balance, provides users with the perfect combination of back support, rugged construction, and ergonomic design.  Its size and design also permits users to consolidate their gear including cameras bodies and large lenses camcorders, clothing, food and water.  Constructed from tough water-resistant ripstop and ballistic fabrics, the Rover Plus AW is one of the most durable all-purpose backpacks available.

The new Rover Plus AW backpack offers photographers a convenient and space-saving way to carry camera gear and accessories, additional clothing and other provisions, all in one backpack,said Uwe Mummenhoff, President of Lowepro.It is another product Lowepro developed based on feedback we received from nature, travel and adventure photographers who have a genuine need for a substantial, all-purpose backpack.

The Rover Plus AW backpack provides two distinct compartments:  the upper compartment to store non-photographic gear such as clothing, food and water, and the lower compartment for housing cameras, lenses and other camera accessories. 

In addition to the two primary compartments, there are 3 quick access zippered pockets for smaller items such as snacks, flashlight, batteries cell phones, and PDA's. A hidden, pullout tripod sling drops into position, making even a cumbersome accessory like a tripod easy and convenient to carry.

The backside of the backpack has been completely redesigned and incorporates a more advanced and comfortable harness and waistbelt system.  SlipLock? attachment loops on the waist harness, allow for additional pouches, lens cases and other desired accessories.  The result is the ultimate backpack for hiking or camping.  The lumbar support, adjustable CollarCut? straps, DryFlo? mesh-covered padding for added comfort, and adjustable sternum and load adjustment straps eases the stress associated with long hikes, steep climbs and heavy loads.

About Lowepro:

Lowepro founder Greg Lowe established the company's reputation for quality and innovative design in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. More than 30 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.

Lowepro products are distributed in more than 80 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom and Germany. For more information about Lowepro or Lowepro products, visit www.lowepro.com.